Our Privacy Policy explains what information we collect via our website, when it is collected and how that information is used. If you have any questions about the way in which your information is being collected or used which are not answered by this Privacy Policy you can contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. or call us on 01454 238940.

Changes in legislation may require us to change our Privacy Policy from time to time and if that is the case we will notify you where we are required to do so.  However, you should always review our Privacy Policy regularly to ensure you continue to be aware of how we collect and use information about you.

Information you provide to us

You may provide us with information by completing forms on our website, or by corresponding with us by telephone, e-mail, in person at trade shows or other events, or by any other means including via our social media presence (e.g. Instagram). This includes information you provide when you register for an account with us, place an order with us, enter a promotion, competition or survey, or when you report a problem to us. The personal information you provide may include your name, address, e-mail address, telephone number, and any information regarding your company (if you are a partnership or limited company). By providing this information to us you expressly consent to our use of your information in accordance with our Privacy Policy.

How we use your information

Personally Identifiable Information: When you register for an account with us we will use your information to verify your identity (including your corporate identity if you are a limited company) and to undertake credit searches and/or obtain trade references, where necessary.  We may also review your social media presence – for instance if you trade on Facebook or Instagram – to verify that you are a legitimate business. 

We will use your information to open an account for you, to process any orders you place with us, and to liaise with you regarding the payment and delivery of your order. However, because our website is not an e-commerce trading platform we will never ask you to transmit sensitive financial information to us via our website. We will use your personal data to process and update you on the delivery of your order, or to contact you regarding any back orders or forward orders we have received from you. Occasionally we may ask for feedback from you about our products and services to help us develop and improve what we offer and how we communicate with you.  Also, for quality control and training purposes we may monitor or record your communications with us.

Any personally identifiable information that you choose to make public, for instance by including a review on our website or commenting on our Instagram feed, will be available to others.  If you remove information that you have made public on our website or Instagram feed copies may remain viewable in cached or archived pages of our servers, or in third party locations if other users have copied or saved that information.  We have no control over information you make publicly available that is then copied and stored in third party locations.  To find what information is collected by third party organisations e.g. Instagram, including how it is used and stored, you will need to read their Privacy Policy.

Non-Personally Identifiable Information: We may use non-personally identifiable information (such as anonymous usage data, number of clicks, etc) to help us understand usage patterns.  We do not share or publish this information, which is used only for internal analysis.

Marketing Information

We don’t send junk mail – you may receive e-mails or marketing information from us because you have agreed to correspond with us electronically and have allowed us to include your email address on our mailing list.  In return for your consent to use your information in this way we promise only to email you with details of new collections and promotions that we think will interest you.  You can opt out of our mailing list at any time by contacting us at This email address is being protected from spambots. You need JavaScript enabled to view it. and asking to be unsubscribed from our newsletter.  You can also use the unsubscribe option which appears at the end of our newsletter and E-Shots.

How we protect your information

We will at all times comply with the standards, procedures and requirements of UK data protection laws to ensure that the personal information you give us is kept appropriately secure and processed fairly and lawfully.  However, please remember that sending information over the internet is generally not completely secure, and we cannot guarantee the security of your data while it’s in transit so any data you do send is at your own risk.  However, we have procedures and security features in place to keep your information secure once we receive it.

Sharing your information with third parties

In order to open an account for you, and to process and deliver your order to you we may have to pass your information to some of our service providers. This includes credit reference agencies and trade referees.  We will also need to pass your information to the courier company who delivers your orders. Your contact telephone number or e-mail address may be passed to them to enable them to contact you by telephone, text message or e-mail in order to update you on the delivery date or time of your order.

We may also pass your details to our authorised agents who represent us in their dealings with you as a trade customer.  They will use your information to contact you, to arrange appointments with you and to take orders, or to deal with any other enquiries you may have regarding your trade account with us.

We will only provide these companies with the information which they need to carry out their jobs. They will only be allowed to use your information in the way in which we tell them, and they will not be entitled to use it in their own right. We won’t share your information with any other organisations for marketing, market research or commercial purposes, and we don’t pass on your details to other websites.

Updating your personal information

You can update the information we hold about you at any time by logging into our website and amending your personal details, where appropriate.  Also, at any time you are entitled to request a copy of the information we hold about you.

Retaining your personal information

We will only retain information about you for as long as it is reasonably required for us to conduct business with you, unless otherwise required by law or as required by our accountants and auditors to comply with our obligations to HM Revenue & Customs for tax and reporting purposes.

Data Controller and Data Processor

Luella Fast Fashion Ltd is the responsible Data Controller and Data Processor for your personal information.

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