Designed in Great Britain | Made in Italy
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Sassy & Boo

Sassy & Boo was established by Alison Townshend in Bath in 2005 and was quickly followed by more store openings in Tetbury, Chipping Sodbury, Malmesbury, Woodstock, Bradford on Avon, Frome, and Cirencester, along with a small Luella store in Winchcombe, Gloucestershire.

In 2013 Alison launched her own label – Luella - in response to a need to offer interesting and individual designs at a great price point. By producing collections on a monthly basis Luella provides Sassy & Boo with fresh, new styles throughout the year.

As a retailer Alison understands the need for brands to build a genuine connection with their stockists, as well as their customers.  This synergy between brand and customer is what makes the relationship between Luella and Sassy & Boo so strong.  The ability to respond quickly to customer demand, to changing styles and colour palettes, and ensuring collections are on trend and at the right price point throughout the year, is an essential part of what makes Sassy & Boo popular.

As well as selling the full Luella collection, Sassy & Boo also sells a range of guest brands including Saint Tropez, Sugarhill Brighton, Yas, Culture, One Season, Neon Starfish, Great Plains, Cream, Sandwich, Jayley, Robell, Ana Montana, and One Hundred Stars. This is complemented by various footwear and accessory brands throughout the year, with an often eclectic and diverse choice of one-off pieces as a result of Alison's buying trips to Europe, India, Bali, and the Far East.

Everything a Sassy lady needs can be found in one of Alison’s stores.

Find your nearest Sassy & Boo store here.